7 E-commerce Product Photography Trends in 2022

Mobile commerce (m commerce) is here and here are 7 trends you need to know for your product sales.

E-commerce and M-commerce sales have rocketed since the pandemic began in 2019 and the trend only seems to grow as a new market of online stores has emerged. Starting an online store has become as easy has opening a facebook account; however even facebook now its own Marketplace. The demand for product and e-commerce photographers has significantly increased and so have the trends within this niche. Your Brands online visual look is crucial to help you drive sales and make impact. Here are a few trends which will shape marketing and e-commerce in 2022.

1. Unedited/Authentic images

“Thanks to millions of free editing apps and stock images for making life difficult - your audience can look through edited and manipulated pictures. Keep it real by using natural lightning and real elements.”

Customers can now recognise the artificial lightning and glamourised representation of products. Consumers seek transparency and authenticity with the brands they engage with which is why you should avoid publishing highly edited images. Use natural light, real backgrounds and real elements.

2. Floating Objects

“Add playfull curiosity and make emm look quirky. Eye

catching for sure.”

Movement of objects is trending as it triggers curiosity among internet buyers. Think floating popcorn, tossed up crips, t-shirt hanging in air or sneakers in space. These kind of edits are only possible in product photography but be aware it needs alot of post production and you might get too critical of the background as you may use any background. Just crop your subject and snap it on a solid coloured background or any relevant aesthetic backdrop.

3. Get a video

"Videos are new normal and they are here to stay."

With rise in media and internet consumption post pandemic, video content have become a stable diet of every internet user. Goes without saying that it's now the official normal. Media giants like Tik-Tok and snapchat have been revolutionising video content since 2019 and you may find reels and short videos breaking the internet. Instagram too changed its algorithm in 2022 and promoting reels and video content.

There are loads of Free AI video creation tools out there but my suggestion would be hiring a videographer IRL as nothing beats human creativity. Make a demo video!

4. Minimalism

"Simple and clean pictures are in for 2022 as people are bombarded with loads of content. keep it VERY simple"

White backdrop with a plant is an ideal and safe play for your e-commerce and online products. There is so much content on the internet confusing the user that they often end up making a purchase what visually appeals to their eyes rather than reading the specifications of the product. Multiple objects, props and colourful lights will harm your sales and more than anything. This is ideal for supplements, furniture, bags and household products. Keep it SIMPLE!

5. Repetitive elements

"You may make a symmetry or copy paste same products in the post edit as human brain seeks for order and consistency"

This might take you a longer if you are not good at post production aka editing but it's totally worth it. Consider the last time you saw a pile of chocolate bars, tooth brushes or symmetrically arranged snack and cookie boxes. What did you feel, did you want to have the entire hamper or a few of them? This might take a little practice or maybe a few takes if you are shooting in natural light but if you are using a white or any other backdrop backdrop you can just copy paste same product multiple times.

6. Use influencer or a Dog maybe?

"Its a proven fact the we trust things what others people suggest and most of the things we buy are by word of mouth. A real hand wearing a watch and human wearing a tee will get you more clicks"

Depending on your geographical location or your values of your company you can use real humans and animals holding or wearing your product. This is a way to go in 2022 as most of the brands have influencer marketing strategy at core of their marketing strategy. Another are half faces, and cropped heads of models showing their body. You might want to try this if you are a clothing brand.

7. Vertical mobile-ready images / Image optimisation

"Mobile commerce (m-commerce) sales in the UK are expected to reach £105 billion by 2024. 2. The UK's mobile consumer spend is expected to increase 181% by 2025, outstripping the growth rates of both France (170%) and Germany (164%)

People now have apps on their smartphone and Instagram is experimenting with full-screen vertical home feeds. Upon opening the Instagram app, users immediately see vertical content meant to “bring video more front and center like Tik-tok. You don’t want to miss clicking vertical photographers for sure. Infact, 6 out of 10 photographers said they prefer clicking vertical pictures as it is social media and mobile friendly.

Conclusion

Product photography drives engagement. By investing in on-trend, quality product photography, you take advantage of the rapidly-growing online shopping industry.

1WorldSync is your end-to-end product content solution partner. I provide cutting edge product photography services that showcase your products and unlock commerce success. Contact us today to learn how our unique image capture services can help your business grow.

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